Environmental Scan and Industry Analysis

Introduction Environmental scanning is a control mechanism operated by companies in order to ensure growth and stability in the market. It may be internal or external. An internal environmental scan focuses on the companies’ internal control system. It checks on the effectiveness of its present and future objectives.Advertising We will write a custom research paper sample on Environmental Scan and Industry Analysis specifically for you for only $16.05 $11/page Learn More This procedure assists the company to review the effectiveness of their policies and their capability in terms of facing future risks. The external environment encompasses the factors that may affect the companies’ performance with regard to issues that the management has no control over. These factors may include the market forces of demand and supply, political issues facing the country, environmental and social issues in the community. Discussion The coffee industry has shown tremendous increase in its market over the years that have passed. These trends fluctuate over time due to the market forces of demand and supply. They may be influenced by government policies over the export and import of the commodity. Climate change adversely affects the coffee industry where the temperatures in coffee producing areas have risen by half a degree within the past 25 years. This limits land capacity to productivity as well as reduced water availability. This has caused, and will continue causing, increased prices on coffee due to the demand being higher than the supply (Rogers, 2008). The coffee industry has grown by about 190% since the 20th century. This is due to the wide variety of roasted coffee in the current market. Raw coffee beans have had a decline in prices, making the farmer resistant to cropping the crop. Political influences on coffee production occur from time to time, depending on the country of produce or purchase. In the 1980’s, the co ffee producers had â€Å"war taxes†, which made trade, of coffee impossible in El Salvador. The farmers refrained from replanting coffee trees so as to avoid huge loses of their property. In recent years since the year 2000, many competitors have come up the industry thus causing a decrease in the coffee market. (Morrison, 1987) Developing countries have shown a great percentage of dependency on agriculture as a means of livelihood. Most farmers have shifted to production of cash crops in their farms, with a hope of increasing their income. Coffee and tea are the most widely produced cash crops in the developing nations. This is due to the favourable climate of coffee growing areas.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The increase in the number of competitors has seen the income to these farmers decrease consistently to a level where the poor farmers have minimal benefit as compared to the retailers. The World Bank records that about 60.5 billion dollars arise from the trade of coffee. Out of this, the coffee producers get less than 3% of the final trade revenue. The producers acquire the roasted coffee at an incredibly higher price than that of the raw beans. About half of all developing countries depend on exports in order to earn about 50% of the countries’ foreign exchange income. In Africa, more than 75% of Burundi’s’ exports are coffee and in Uganda 50%. In the past, there was a body regulating the coffee prices in the market, the buffer stock system. The International coffee agreement implemented it but collapsed in the late 1980’s. Since then there has been no standard unit price for the coffee market (Weick Sutcliffe, 2007). The countries with the highest production of coffee worldwide are Brazil, Vietnam, Colombia, Indonesia and India. In the year 2007, Brazil took the lead of 2.2 million tonnes, follo wed by Vietnam, Colombia and Indonesia with a production of 0.96, 0.69 and 0.67 respectively. Brazil over the years has remained to be the largest producer of coffee, followed by Vietnam and Indonesia. In Africa, Ethiopia is the largest coffee producer followed by Uganda and Cameroon. The coffee industry is second to oil in the world market (Fidel, 1989). The best consumers of coffee worldwide are Luxembourg, Finland, Switzerland, Norway and Sweden. The per capita consumption scores at 25.55, 12.62, 9.15, 8.99 and 8.28 kilograms per capita respectively. Italy utilizes 5.98 kg/capita, Canada 5.80 kg/capita and the United States of America 4.17 kg/capita. Coffee’s price elasticity of demand is very low. This could be due to the increased production of substitute drinks in a warming up climate. Coffee consumption increases at a low rate annually of about 1 %. This may be because most people may view it as a luxurious good, compared to food. Coffee producers and consumers come to gether through the International Coffee Organization. This body assists the coffee sector to stabilize through governmental co-operation amongst the member countries. It involves more than 70 member nations. It assists the poor developing countries in improving the quality of their coffee also in empowering their communities. It uses marketing strategies to increase world consumption of coffee, thus improving the market for producers in the developing countries.Advertising We will write a custom research paper sample on Environmental Scan and Industry Analysis specifically for you for only $16.05 $11/page Learn More Most of the farmers in the developing nations practice small scale coffee production. In large producer countries such as Brazil, farmers practice large-scale production of coffee. This is an employment avenue to most of its citizens. Millions of people in Brazil work in the coffee sector, thus contributing to increasing the countriesâ€℠¢ revenue (Fahey, 1981). Coffee as a luxury in many countries brings prestige and self-satisfaction to people. The choice of a coffee berry in use brings about luxury. When compared to alcohol or other luxurious commodities, coffee consumption still stands out. This can be attributed to the fact that coffee rates in second in the world market consumption. The internal environment of any firm is very crucial since it governs the running of events. For any business or firm to run smoothly, there has to be an effective plan to follow. It is necessary for a business to lay down its strategies towards achieving success. It will also require management to lay out ways in which the plan can be implemented and evaluated. An environmental scan is also necessary to ensure control over the firm. The firm has to lay down its mission and objectives for a given duration. In order to implement the strategy, the company needs policies laid out clearly, as to how decisions should be made in the Comp any. This avoids inequality and biasness, while promoting order in the business (Blewits, 2008). Porter, in the essentials of strategic management, says that strategies are of five forms. Corporate, directional, growth, concentration and stability strategies are considered when instituting a business firm. Corporate strategies govern the running of the business as a whole. It deals with the financial bit of the companies’ resources. The directional strategy focuses on how the business may expand in future, incorporation of a new product, the source of capital to enable expansion and personnel to be relied. The firm should consider the methods for the firm’s growth such as sales and profits. Growth can be either vertical or horizontal. This means that there has to be a plan to ensure growth within the firm or in other geographical regions. The stability strategy includes having policies about the use of profits, whether to incorporate change or not. Conclusion The Great Cups Coffee shop uses the growth strategy. The management uses its profits to acquire other stores and open up new coffee shops in them. It also expands the current coffee shops by acquiring adjacent stores. They use their profits to buy land and build new permanent coffee shops. The Great Cups expand both internally and geographically.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Blewits, J. (2008). Understanding Sustainable Development. London, U.K. Earth Scan. Fahey, R. (1981). Environmental Scanning and Forecasting in Strategic Planning. New York: Routledge. Fidel, J. (1989). 2020 Perfect Vision for the next Century: An Environmental Scan.  Document Reproduction Service, 319 (451), 2-39. Morrison, J. L. (1987). Planning for Higher Education, Establishing an Environmental Scanning System to Augment College and University Planning, Environmental  Journal, 15(1), 7- 22. Rogers, P. P. (2008). An Introduction to Sustainable Development. London, U.K. Earth Scan. Weick, K. E., Sutcliffe, K. M. (2007). Managing the unexpected: resilient performance  in an age of uncertainty (2nd ed.). San Francisco: Jossey-Bass. This research paper on Environmental Scan and Industry Analysis was written and submitted by user Lilyanna Baker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

20 CCOT Essay Topics on Advertising in Cultural History

20 CCOT Essay Topics on Advertising in Cultural History The importance of choosing an essay topic you truly understand and are able to work on cannot be overstated when the task at hand is writing a continuity and change-over-time essay (CCOT). This is because of the technical details that must be considered when writing such an essay. To explain further, when writing a CCOT essay, the student must pay attention to the time periods of his subject matter such as when certain things had occurred, analyse the changes since then as well as areas where continuity has been noted. This means that a CCOT essay on advertising in cultural history must first go about discussing the history of an advertising medium or concept, proceed to discussing how the advertising medium or concept has changed over time as well as the factors that influenced these changes. Lastly, one must employ the use of the chosen historical concept to show the change and continuities that occurred over time. As you can see, writing a CCOT essay tests the student research and writing abilities in multiple ways. Therefore to successfully write your essay, you will need concrete and continuous facts to make your arguments and these facts can be found in this article on the 10 CCOT essay facts and advertising in cultural history. This article is intended to simplify your task in choosing a topic once your initial research has been completed and these are the 20 topics for today. 20 essay topics on advertising in cultural history: Historical Context in Advertising and its Growth Over Time Exploring the Similarities between Ancient and Modern Advertising Techniques Ancient and Modern Advertising: Comparing and Contrasting Techniques The Invention of New Media and Advertising History The Role of Media Inventions in Revolutionizing Advertising Discussing the Effectiveness of Billboards as an Advertising Tool A Study on Advertising and its Continuous Growth Analyzing Salesmanship in Print and New Media The Evolution of Advertising Making Sense of Advertisement and its Application Through the Ages The Origin of Branding and Its Effects on Society A Historical Analysis of Advertising and Women Objectification The Ever-Changing Face of Advertising in the Non-Profit Sector Comparing Online Advertising Reach to Print Media Children as Consumers: Studying Advertising Demographics Historical and Modern Analysis of Sexism in Advertising Shaping the American Woman: Feminism and Advertising in the US A Study on Advertising to Kids in the 21st Century The History and Evolution of the Advertising Industry Analyzing the Public Perception of Advertising through its History Here we come to the end of the 20 topics we believe should inspire you to write excellently on the topic of advertising in cultural history. These topics will be preceded by a CCOT essay developed from a topic chosen off this list. This written essay on the historical and modern analysis of sexism in advertising would provide some direction on how you should go about drafting yours in such a manner that guarantees you top marks. Sample CCOT Essay: Historical and Modern Analysis of Sexism in Advertising The time tested phrase ‘sex sells’ has played a huge role in advertising and marketing through the years as advertising firms fought to get consumers using products regardless of the morality of long-reaching effects of marketing campaigns. In the 90s advertising had witnessed an upsurge as more people became financially capable of purchasing consumer goods and sex was used in advertisement as a means to an end. As time passed, feminism and the increased social awareness of the average individual wrought some changes on the phrase and my essay will attempt to analyse the changes in advertising sexism and the roles society played in pushing these changes. With the advent of print media came a corresponding increase in advertising and in 1911, the first sexualized advert in the United States was created. This Woodbury Facial Soap advertisement named ‘A Skin You Love to Touch’, showed young women reclining on sofa’s while men ogled over the condition of their skin. A corresponding advert by Marlboro in 1955 created sexualized pictures of the ideal man and his smoking habits. Needless to say, these adverts led to highly increased sales of both products using subliminal messages to shape public perceptions. These adverts opened the floodgates and in the late 90s, the female form became the hallmark object for the advertising industry but this practice did not go unchallenged for long. In 1960, feminist groups were the first organized body of individuals to bring to the public’s notice the harmful effect of creating a pseudo perfect human appearance could have on an individual’s psyche. They pointed out how the use of models pushed women to pursue unrealistic goals and how glamorising smoking and alcohol intake led others into developing unhealthy vices. As more people became aware of how manipulative and sexist modern advertising trends were becoming, certain limitations were set by the (EPA) on the acceptable advert forms that can be displayed on both print and video media platforms. Some of these measures included the publishing and highlighting of the dangers of smoking in cigarettes advertisements as well as the viewership age restriction system on video ads. These checks on the excesses of traditional advertising formats that promoted sexism were positive to an extent for they reduced over sexualisation of the female form as well as what was considered appropriate to be shown on television. But despite this progress, forms of sexism in the advertising industry still continue as the female form is still been used to sell jewellery, clothing, sport items and perfumes. The advent of the internet as the new platform for advertising has also sprung some challenges for just about anyone can create and advertisement and there are no real ways to counter the use of inappropriate or sexist materials on the World Wide Web. In conclusion, sex still sells and it would take a concerted effort from both government organizations and stakeholders in the advertising industry to truly tackle the far-reaching effects of sexism. The above essay was written as a CCOT essay on advertising in cultural history. The last article in this series is written in tutorial form and provides tips on how to write a great CCOT essay on advertising in cultural history. References: Mustapha Momoh, M. (2013). Effect of Demographic Variables on Information Seeking Behaviour of Company Advertising Strategies in North-Eastern Nigeria. IOSR Journal of Business and Management, 9(3), pp.46-51. Dahlà ©n, M. Edenius, M. (2007). When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media. Journal of Current Issues Research in Advertising, 29(1), pp.33-42. CURTIS, R. (1986). Product Identification and Advertising on Roman Commercial Amphorae. Ancient Society, 17(0), pp.209-228. Feng, S. (2009). Talking about Ancient Chinese Commercial Advertising Styles. Asian Social Science, 5(12). Leclerc, F., Schmitt, B. and Dube, L. (1994). Foreign Branding and Its Effects on Product Perceptions and Attitudes. Journal of Marketing Research, 31(2), p.263. Cheong, Y., de Gregorio, F. and Kim, K. (2010). The Power of Reach and Frequency In the Age of Digital Advertising. Journal of Advertising Research, 50(4), pp.403-415. Sridhar, S. and Sriram, S. (2007). Is Online Newspaper Advertising Cannibalizing Print Advertising?. SSRN Electronic Journal.

Power of Communication Assignment Example | Topics and Well Written Essays - 750 words - 1

Power of Communication - Assignment Example Both theories help in arriving at the true meaning and essence of a play. This is the only way in which the audience of a play gets in touch with the writer, and clearly gets the message that the writer of the play intended to pass across. This paper, therefore, goes a long way to critically analyze â€Å"the importance of being Earnest† in light of Aristotle’s six elements of a play. First and foremost is the plot of the play. According to Aristotle, plot simply refers to the flow of incidents through which a protagonist progresses (Aristotle paragraph one). It talks more of the arrangement of events, and how they follow each other from the beginning to the end of the play. When analyzing plot as an integral element of a play, it is very critical to establish the relationship between and among different scenes or acts. The events in the play at hand truly agree with Aristotle’s theory. In Act one, we are introduced to both Jack and his fictional brother (Wilde act 1). Jack lives a double life and this is known to no one else but himself. The second Act brings us to the real reasons why jack lives a double life, while the third Act leads us in discovering the whole truth suggested in the second Ac t. The second element is Character. This is how the actors or figures in a play relate to each other, in a bid to achieve their different goals and motives (Aristotle paragraph two). Understanding the character helps in the identification of the conflict, since conflict is created by the goals, motives and desired pursued by each of the characters throughout the play. In the case at hand, the desire of Cecily is to get married to Ernest, which is also the desire of Gwendoline (Wilde act 3). This creates a conflict between them, a conflict that leads to the discovery of the truth. Gwendoline, in her desire to strengthen her relationship with Jack, decides to pay him a surprise visit. Gwendoline’s mother, Lady Bracknell, is not pleased by this and follows